Specialty healthcare practices perform exciting, life-changing work every day, and gaining positive news coverage for such work is a mission we embrace. The stories exploring the groundbreaking technology used and the patients' dramatic backstories are compelling.
We work with you to find those compelling patients and ideas, and we present these stories to highlight your practice and the remarkable care you provide.
We work with you to find those compelling patients and ideas, and we present these stories to highlight your practice and the remarkable care you provide.
Colorado Media
More Examples
Molly Nash's story:
https://bit.ly/2tLAGpH Porter Hospital Xenex germ zapping robot: https://bit.ly/2z8VFCV Littleton Adventist Hospital SANE/SAFE program: https://bit.ly/2PoiE7g, https://bit.ly/2Fg2g42 |
David Rochlin's story:
https://cbsloc.al/2DEFrpl Porter Hospital Kidney transplant story: https://cbsloc.al/2OHz59I |
Centura Health blood drive:
https://bit.ly/2PWPqfh https://on9news.tv/2qJQ2qc Porter Hospital Foundation Collaborative: https://bit.ly/2z3k50I |
National Media
City: Washington D.C.
Station: ABC7, News Channel 8 Date: This story first aired 11/8/17 and then several times over the holidays; 11/20, 11/21, 11/22, 11/23, 11/24 and 11/26. This feature about Traci Kodek accomplished many of our communication goals. The piece is about a woman trying to conceive later in life (after age 35) and the challenges she faced. Traci fit the profile of many women trying to have children later in life that CCRM works with. Traci suffered 9 miscarriages before coming to CCRM and undergoing Comprehensive Chromosome Screening (CCS). The procedure helps CCRM physicians determine the most healthy/viable embryos, reduces the risk of miscarriage and increases success rates. Of course, the story had a happy ending with the birth of Traci’s beautiful daughter, Zola. Publicity Value: $8,282.90 City: New York City
Publication: Cosmopolitan Magazine Date: 9/11/17 This article featured actress Busy Philipps and her experience with an ovarian contusion. April Batcheller, M.D., a reproductive endocrinologist from CCRM's Minneapolis location, was interviewed. The article detailed Busy's condition, and highlighted advice from Dr. Batcheller. A publication of this magnitude mentioning CCRM was an amazing accomplishment and gained premium exposure for the company on a national level. Publicity Impressions: 29,990,000 |
City: Minneapolis
Station: KARE11 Date: 10/19/17 This piece showed how powerful personal stories are for our clients, and why we worked so hard to find patients like Chelsea Ritchie in the new CCRM markets we supported with public relations. After a decade of trying and multiple miscarriages, Chelsea and her husband Josh now have twins. But even in the midst of their struggles, Chelsea found the strength to give others hope and support through her coffee mug exchange. This story aired in eight additional television markets outside of Minneapolis because it was so moving and inspirational. It accomplished our goal to show women and couples with conception challenges that they’re not alone and they shouldn’t give up, because infertility doctors can help even the most challenging cases. Publicity Impressions: 2,190,000 |